Huayi Brothers (SZ:300027), the China’s Warner Bros., announced yesterday that its wholly owned subsidiary Huayi Brothers (Tianjin) Interactive Entertainment Limited would acquire a 51% stake in Maizuo, an online movie ticket booking service for RMB266 million (US$43mn).

Huayi Brothers said this is one of the moves to “Internetize” their businesses and would roll out services ranging from crowdfunding, social features for movie fans, to movie ticket pre-selling. One of the biggest movie studios in China, Huayi just celebrated its twentieth birthday earlier this month. Jack Ma, the chairman of the board of Alibaba Group is serves as a board director at it.

This is not the first investment in an Internet business by Huayi. The company bought 50.88% interests in mobile game developer Yinhan in 2013.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com