Xiaomi, the Chinese smart device and mobile service provider, has officially launched Xiaomi System, a Facebook Home-like launcher app that is easier to download and install than MIUI, the customised Android ROM developed by the company, and, hopefully, will be as powerful as MIUI.

Known as a maker of smartphone and other smart connected devices who profits from hardware sales, Xiaomi has never been reluctant to admit its long-term hope is in MIUI, a software ecosystem which all the Xiaomi phone users and those who download the ROM into their non-Xiaomi Android phones will visit on a daily basis. The company has been making revenues from ads, paid themes, other paid apps/services, and in-app items through the built-in browser, app store, mobile reading/music services, among others.

Recently MIUI team have been working on integrating all kinds of online or local services into new features, Xiaomi Life (not official translation) and Yellow Page. The Yellow Page is for users to find phone numbers and address, and the Xiaomi Life currently is able to track parcel status, search for and buy movie tickets, use one-click WiFi service, search for local listings and so on through the channel. MIUI want, eventually, users will turn to them whenever they have any needs, from transportation, entertainment, to shopping.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com