South Korea has been a popular outbound travel destination for Chinese tourists: It’s only 2-3 hour flight away from China’s east coast cities, and, apart from sightseeing, what attract Chinese tourists to South Korea range from shopping to cosmetic surgery.

Also, increasingly more Chinese tourists prefer self-organised tours to package tours, on which most Chinese would sign up to a few years ago. For Chinese, the potential problems they should sort out for a self-organised trip include travel booking, route organisation, language, etc. A few Chinese online travel sites, such as Tuniu, have benefited from this trend by offering booking services, travel journals by professional travel bloggers and so on.

MyRealTrip, a Korean marketplace providing local guides to travellers, is ready to take advantage of the trends in a way that no Chinese service could compete with.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com