After Becoming Virtual Network Operator, Chinese Mobile Device Retail Chain DIGITONE Finally Sets to Go IPO

DIGITONE, or D.Phone (Dixintong in Chinese), is one of the biggest mobile device retail chains in China that made the first attempt at an IPO in Hong Kong back in 2005. Earlier this year DIGITONE was of the very first batch of Mobile Virtual Network Operators (MVNO) approved by China’s Ministry of Industry and Information Technology (MIIT) . Now the company has decided to make another IPO try that announced to go public on July 8 in Hong Kong to raise about HK$942 million.

The company has rolled out SIM card plans, including calling and data plans, which are available for pre-order in eight Chinese cities including Beijing and Shanghai.

Since the MVNO business hasn’t made meaningful money for it, the company has been making revenues from the retail stores that sell mobile phones, tablets and other accessories for mobile devices.

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