Chinese e-commerce giant JD rolled out today a crowdfunding platform dubbed Coufenzi (“whip-round” in Chinese), tapping into yet another field just one week after launching a Travel Channel. The company positioned the new platform as an important part of JD Finance, which offers business like payment as well as financing services for its suppliers and retailers.

On the platform, investors can interact with the fundraisers to determine product design, manufacturing and pricing, introduced a representative from JD.

Altogether 12 crowdfunding campaigns are launched on the platform now, of which 7 are smart hardware projects, including ZIVOO Box which we featured before, while the rest are pop culture projects for movies and concerts.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.