Xiaohongshu, an overseas shopping tip app, announced seven-digit dollars of Series A funding led by an existing angel investor from Silicon Valley and followed by ZhenFund.

Launched in Dec. last year, Xiaohongshu is an online platform where people can share cross-border purchase information, shopping tips and strategies, helping users to shop smarter overseas. It also integrates information for discount, refund, featured items, shopping malls, etc. The app claims hundreds of thousands of registered users as of present.

Upon release of the funding news, Xiaohongshu is planning to roll out a new version tomorrow. In this update, Xiaohongshu optimizes the interface by putting two columns of Daily Selection and My Follows on the home page so as to present a more clear and simple browsing experience. Several camera filter effects are also added to facilitate the creation of  better pictures.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.