Mobile Game Publisher iDreamSky Files For Nasdaq IPO to Raise Up to US$115M

iDreamSky Technology, a Chinese 3rd-party mobile game publishing platform, filed with the U.S. Securities and Exchange Commission for a Nasdaq IPO to raise up to US$115 million of funding.

As a game publisher, iDreamSky distributes third-party games that published and operated on its platform through both proprietary distribution channels and third-party channels, such as app stores and device pre-installations. The company’s proprietary distribution channels include in-game cross promotions, its self-operated iDreamSky Game Center and gaming community Uu.cc. In addition, the company also offers live game services and gain user insights through multi-dimensional data analysis engine to drive ongoing game optimization and monetization.

The company is known for collaborating with top-tier international mobile game developers localize to culturalize their editions of hit games for the China market. In order to achieve this goal, iDreamSky will replace some names or sayings in the original game with what Chinese users are familiar with or change the in-app charging patterns (like pricing and charging points) to adapt to the payment habits of Chinese player base. It has helped several popular titles to enter China, including Fruit Ninja, the Temple Run series and Subway Surfers. Jeff Lyndon, co-founder of iDreamSky, once shared with us his insights on operating imported online games in China at TechCrunch Shanghai.

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