WeChat unveils today a new self-serve advertising system for public accounts to monetize the traffic of their accounts or buy display ad placements in WeChat pages of other public accounts.

There are two categories of public accounts on WeChat platform, service account and subscription account. Both are able to deliver text and image messages to subscribers, and the major difference between the two is service accounts can take payments through WeChat Payment, a mobile payment solution. So far most subscription accounts are operated by content providers such as media, and businesses who’d leverage WeChat to do business would register service accounts.

Any verified account can sign up to be an advertiser and buy text link ads placed at the bottom of WeChat messages by other public accounts.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com