OneStore Front Office (POS Interface)

HaoLing, a Shanghai-based startup that focuses on developing internet-driven management solutions for retail enterprises, launched SAAS product OneStore for both Chinese and English customers in China last month.

OneStore is a cloud-based Point-of-Sales (POS) platform that allows retailers to manage everything from front-office sales, to back-office inventory control and business intelligence.  Because the data is stored and encrypted in AES256, the same security standard used by banks, owners can access and manage their business securely.

Additionally, the service gives retailers the flexibility to sell anywhere, whether it’s in store, at a trade show or an outdoor pop-up store, and allows retailers to compare sales, customer and product metrics across all stores in one unified dashboard. Retailers also can send automated email and SMS receipts to customers with embedded links to drive customer engagement of the store’s social media and e-commerce presence.

Presently at its Beta-testing stage, OneStore will start rolling out in Shanghai over the next few months. The startup also plans to expand its service and support to neighboring cities in the Jiangsu and Zhejiang province later this year. HaoLing aims to reach 500 stores through OneStore by the end of 2014.

Targeting at small-and-medium physical retail businesses in China, OneStore aims to provide convenient and affordable retail management solutions to China’s retail entrepreneurs whose businesses have been encumbered by high IT infrastructure costs, according to Vincent Wong, CEO of the company. The price of OneStore starts at RMB 888 (around US$140) for a year’s subscription.

HaoLing is co-founded by Vincent Wong, former international manager at HSBC, and Jeff Wu, an experienced entrepreneur and engineer, in 2011. Its clients include top tier brands, such as China Mobile, Dove, Nestle, Levis and L’Oreal.

image credit: HaoLing

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via or Twitter.

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1 Comment

  1. Wow this seems very promising! Given the increasing number of SMEs in China, there is a
    lot of potential for growth! Small-medium sized enterprises (SMEs) contribute 60% of China’s industrial output and create 80% of China’s jobs. Also, China has also declared backing for SMEs. If this takes off, it will likely become something huge =)

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