Nielsen and Sina did a survey on online education in China in November 2013. Of the little fewer than 3000 participates, 39% had consumed online courses while 47% consumed offline courses.

About 76.8% consumers spent less than RMB500 (about US$80) for the online courses they had purchased. —  In China offline courses charge several hundred yuan to tens of thousand yuan.

The most popular category is technical and vocational training, the second is English learning and the third K-12 education.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com