A Majority of Chinese Online Education Consumers Spend Less than US$80:Nielsen Report

Nielsen and Sina did a survey on online education in China in November 2013. Of the little fewer than 3000 participates, 39% had consumed online courses while 47% consumed offline courses.

About 76.8% consumers spent less than RMB500 (about US$80) for the online courses they had purchased. —  In China offline courses charge several hundred yuan to tens of thousand yuan.

The most popular category is technical and vocational training, the second is English learning and the third K-12 education.

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom