Despite the fast-growing popularity of smart wearables, especially those for health and fitness tracking devices, there’s a little-known fact that around 50% of users lose interest to these gadgets within a few months. Since most of the fitness tracking wearables available on the market only offer technical-fashioned and monotonous data on steps and calories burnt, it is difficult for them to motivate and engage users in the long term.

Mars Zhu and Hazim Abdul Hamid, two former colleagues at renowned marketing communications brand JWT, spotted business opportunities in this tendency and co-founded tech startup Noodum to tackle this problem. I was able to sit down with Noodum CEO Mars Zhu to get a peek of their first offering–Wokamon.

Screenshots of Wokamon

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.