Chinese Online Education Entrepreneurs Flock to K-12 Market

For a long time, the categories Chinese online educational services cover are English/language-learning, test preparation or professional development. There were after-school classes ran by school teachers (many are conducted in teachers’ homes) or private schools to help K-12 students get higher scores in exams, but few was Internet-based.

Since last year, a flock of online services for K-12 education have appeared on China’s Web. Some are developed by people from the tech industry and some by the existing private educational services. Investors have invested tons of money into China’s online/mobile education services. Now they seem to have been convinced by the big number of the newly emerged that online K-12 is the unexplored and the next big market for private education.

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