Star.21, the newest kid on the block in wearable fitness trackers

I can almost hear the audible groan from the tech industry each time someone announces that they are developing yet another wearable fitness tracker. Ever since Fitbit launched the original Fitbit Classic and Jawbone launched the iconic Jawbone UP in 2011, a whole slew of companies and startups have rushed to join in the trend, producing wearable tracker after wearable tracker, each boasting that their device has so-and-so feature and this-and-that function which makes it stand out from all the rest.

Following Nike’s discontinuation of the Nike Fuelband, several publications have proclaimed that the fitness tracker is a fad that will fizzle out eventually. An article from the Business Insider states that “most of the data that is tracked today is not utilized effectively to help people make sustained changes to their behavior.” I couldn’t agree more – as the owner of a Fitbit Flex and the second generation Jawbone UP, I have to say that while much of tracking how many steps I take and the number of hours I sleep was a novelty at first, after a few weeks the excitement began wearing off, and I began to check my data less and less. Right now, I merely use the devices as a silent alarm clock in the morning.

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Zen Soo

Zen is a tech journalist with a fondness for tech gadgets and pandas. She is also a full-time grad student studying business journalism at Tsinghua University, and often spends much time dreaming about...