China’s State Internet Information Office announced this afternoon (Beijing time) a regulation on public accounts on mobile messaging apps, requiring real-name registration, according to People’s Daily Online (announcement in Chinese).

Tencent stock fell about 3% in a couple of hours before the market closed today. Two major players in China’s mobile messaging market, Tencent’s WeChat and EasyChat, the chatting app jointly operated by NetEase and China Telecom, have public account system. Of the two, WeChat holds a dominant market share and has had an active public account ecosystem.

As of last month (July 2014), WeChat had had 5.2 million public accounts, including subscription accounts who send subscribers contents (text, images or videos) and service accounts who do CRM or sell goods.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com