Sonny Vu, CEO of the San Francisco-based wearables company Misfit, shared his insights with the audience at Techcrunch Beijing this afternoon, touching on where he thinks the wearable industry should be headed and imparting wise morsels of advice to potential entrepreneurs. Seeing as Misfit’s most popular product is its wearable fitness tracker, the Misfit Shine, it was certainly a little surprising when Vu declared that many wearables on the market right are not compelling enough.

To illustrate his point, Vu brought up what he calls the ‘turnaround test’.

“What items would you turn around for, if you are on your way to work and realize that you forgot them?” Vu asked. “iPhone, keys, wallet.. But my wearable device, I’m not sure I would turn around for them, at least not right now.”

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Zen Soo

Zen is a tech journalist with a fondness for tech gadgets and pandas. She is also a full-time grad student studying business journalism at Tsinghua University, and often spends much time dreaming about...