[TechCrunch Beijing] Misfit’s Sonny Vu: Wearables not Compelling Enough, Needs to Be More Design & Lifestyle Oriented

Sonny Vu, CEO of the San Francisco-based wearables company Misfit, shared his insights with the audience at Techcrunch Beijing this afternoon, touching on where he thinks the wearable industry should be headed and imparting wise morsels of advice to potential entrepreneurs. Seeing as Misfit’s most popular product is its wearable fitness tracker, the Misfit Shine, it was certainly a little surprising when Vu declared that many wearables on the market right are not compelling enough.

To illustrate his point, Vu brought up what he calls the ‘turnaround test’.

“What items would you turn around for, if you are on your way to work and realize that you forgot them?” Vu asked. “iPhone, keys, wallet.. But my wearable device, I’m not sure I would turn around for them, at least not right now.”

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom