This morning at TechCrunch Beijing, CEO and co-founder of OurCrowd Jonathan Medved talked to us about equity crowdfunding – a new crowdfunding model for consumer startups. Medved was named by the New York Times one of the most influential Americans who has impacted Israel.

“What happened to Oculus when it went IPO?” Medved got us thinking with a question about Oculus Rift, the smart controller that went IPO after its enormous success on Kickstarter. While Oculus “got rich,” the crowd who had funded it on Kickstarter only “got a T-shirt,” Medved poignantly pointed out.

Noticing that, Medved came up with a new model to fund consumer startups – equity crowdfunding. As its name implies, the model leverages both equity and reward crowdfunding. A dozen such platforms are already gaining traction,  including Medved’s own Ourcrowd, Angel List, FundersClub, CircleUp, to name a few.

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Rita Liao

Telling the uncommon China stories through tech. I can be reached at ritacyliao [at] gmail [dot] com.