TechCrunch Beijing is officially underway here in Beijing Chaoyang District Park, where hundreds of participants gathered to share and learn about Chinese tech landscape. As the first keynote speaker at the event, Google Greater China President Scott Beaumont took the stage to share his insights on the digital future well as his recommendations to young entrepreneurs.

Digital can really take on significant challenges, according to Scott Beaumont. There are 632 million netizens in China alone, of which 83.4% are mobile Internet users, according to the latest report China Internet Network Information Center. The consumption behaviors of Chinese user is inevitably changed by the high Internet penetration rate.

Scott started the speech by talking about several changes of customers behaviors and go so far as to said that the customers are getting increasingly “spoiled” in the digital age. Customers want to get instant gratification for first-hand information. They are becoming more informed with infinite choices to get access to information at the real- time. Scott Beaumont think consumers are becoming experts in terms of product cost, production process and user experience. They consult on various review sites, social websites, price-comparison sites, etc.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.