The second day of the Techcrunch Beijing 2014 is well under way, and the first keynote speaker this morning is Dave McClure, founder of  accelerator 500 Startups. He shared with the audience on how startups should decide whether or not to go global or remain in the local market, and dished out advice to potential investors.

According to McClure, the basic criteria to determine online spending in a geographical area or language is a combination of three factors – the number of users, multiplied by average GDP and the percentage of internet penetration. For markets that have access to 50-100 million users (such as Japan) there is no need to go global, said McClure.

On the other hand, small countries with a population less than 10 million (Singapore, for example) with a lack of investors or low valuations should try their hand in larger markets such as US or China.

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Zen Soo

Zen is a tech journalist with a fondness for tech gadgets and pandas. She is also a full-time grad student studying business journalism at Tsinghua University, and often spends much time dreaming about...