Sean Galligan, vice president of mobile analytics service Flurry, spoke at TechCrunch Beijing, sharing his insights on mobile market and consumer behaviors.
As a global app analytics provider, Flurry’s analytics software is supporting more than 540K smartphone apps and tablet apps on over 1.5 billion devices worldwide. Flurry has used its data-backed insights to accelerated revenue and growth opportunities for app developers.
Sean first shared with us lots of statistics based on surveys on the U.S. market. In the past six years, we saw nothing but growth in apps for various fields, he said. As one of the fields that witnessed exponential growth, the number of messaging apps surged by 316% in the past one year period. In fact, these apps are disrupting, in some cases taking monopolies in telecom industry over the past couple of years. They are continuously challenging the dominance of telecom carriers, while WhatsApp has taken away US$33 million from carriers, according to data from Ovum.
Mobile has completely absorbed by social and become quite addictive. Most of the people use social networking services from their mobile devices. In terms of time spend on social networking sites on mobile, 68% for Facebook, 98% for Instagram, 86% for Twitter, 92% for Printerest and 100% for Snapchat. These leading apps are becoming mobile first apps.
Mobile e-commerce is another fast-growing sector. In the U.S. alone, the revenue from m-commerce sector soared 60% from US$20.5 billion in 2012 to US$33 billion in 2013. This figure is expected to reach US$100 billion by the end of 2014, he added.
Sean pointed out that health and fitness apps are emerging with daily average usage of such apps surged by 62% from Dec. 2013 to June this year.
Sean is pretty excited about Chinese market which is seeing rapid growth now. Software is not something specific to Silicon Valley now, it is becoming a global focus. Actually, the U.S. is losing its shares in software sector, representing 34% of the market and this figure is going to drop in the future. As Chinese users spending more times on mobile, China is becoming an important country in software export, according to Sean.