You enter a brick-and-mortar store and you see a watch you really fancy but not sure if you should buy it as it is a tad pricey. Perhaps, there’s a better deal somewhere else?

SnapDeal is an app that allows you to check it instantly. Simply snap a photo of the watch with your phone, Snapdeal will quickly identify the places/websites selling that watch and lets you buy it on its platform (if it’s available).

The features of Snapdeal allows for an Online-to-Offline (O2O) business model to work. The visual search technology is able to drive offline audiences to online and create smooth shopping experiences.

The start-up behind Snapdeal, Viscovery, also hopes to work with businesses to integrate visual search technology into their own applications and utilize it for various purposes such as e-commerce, digital marketing, publishing or exhibition.

Tech and communications enthusiast based in Beijing.

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