Bequ, which sounds like “must go” but means “must be fun” in Chinese, is a travel site that lets you book trips, plan your itinerary, and document your trip on the go.

Sounds like an alloy of typical travel tools and OTA (online travel agency)? But when one looks closer, Bequ’s social aspects make it stand out.

One part is Bequ’s 2C ‘Circle’ feature. Whereas usually tips sourcing and giving happen in static Q&A forum form on existing travel sites, here you get group chats based on travelers’ specific interest. For example, if your goal is to shop at Fifth Avenue, you can start a group chat and other fashionista can join and give advice.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Rita Liao

Telling the uncommon China stories through tech. I can be reached at ritacyliao [at] gmail [dot] com.