App Annie’s CEO Betrand Schmitt took the stage this week at TechCrunch Beijing 2014 to share the latest analytics report with the audience. App Annie is an app analytics and market data company that has seen rapid growth since its launch in 2010, with over 90% of the top 100 app publishers using its products.

Schmitt revealed that China comes in second after the US in iOS downloads by country, and beat out the UK to rank third in iOS revenue in June 2014. The report’s recommended country launch for China is to utilize local distribution and monetization channels for Android apps, and to launch on iOS.

In most countries, the iOS App Store generally monetizes better than Google Play, although there are a few countries such as South Korea and Japan which see more revenue in Google Play and thus are recommended to do a Google Play launch.

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Zen Soo

Zen is a tech journalist with a fondness for tech gadgets and pandas. She is also a full-time grad student studying business journalism at Tsinghua University, and often spends much time dreaming about...