In an age we often called Web 2.0, what matters most is no longer how long people spend online, but what they are doing online, creating contents, either texts or videos, or share them with friends. Given this shift, the user-generated content (UGC) is expected to be a major momentum to drive further development of Internet.

While tons of services are built on UGC, Shenzhen-based startup Aipai is the only one that offers all-around video services, ranging from UGC video site, video editing software Paidashi, and an SDK for game developers to integrate game recording features. The contents of are mainly focused on game commentary and entertainment.

The company reportedly announced US$38 million of Series C financing led by SAIF Partners with participation of Series B investor Matrix Partners. The Series A financing was received from CMHJ Partners.

Founded in 2009, Aipai now claimed over 10 million daily active users and more than 50 million monthly active users.

Of course Aipai is not the only player in game video commentary sector, given the booming development of gaming industry in China. Started out as a video streaming site for ACFUN, DouyuTV, a direct competitor of Aipai, is dedicated to game commentary businesses by adopting a differentiating feature Danmu, allowing audiences to post comments directly on top of the streaming video.

image credit: Aipai

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at

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