Compared with social networks targeting at the general masses, vertical or specialized social networks geared towards a certain industry, profession or age group are gaining more traction from users and investors.

Xingyun is a social network platform oriented towards the professionals in culture, entertainment and other related industries. The company reportedly secured 40 million yuan (around US$6.5 million) of Series A financing from Shenzhen Capital Group at a valuation of 200 million yuan.

Xingyun has received 10 million yuan of angel investment from Chinese film star Huang Xiaoming, who co-founded Star VC, a  venture capital company targeting at Internet startups, in July this year.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.