Given the PC slump, Taiwanese consumer notebook vendor ASUS has been trying to explore new businesses like smartphone and tablet in recent years. Actually, tablet is ASUS’s second largest product category, accounting for 20% of the company’s total earnings last year. To further diversify the business, ASUS debuts its first smartwatch product ZenWatch at IFA in Berlin yesterday to tap the burgeoning market.

ZenWatch features a stylish design with stainless steel case, brown swappable Italian leather wristband and rose-gold-colored band inset. Compared with other smartwatch manufacturers, ASUS puts more emphasis on refining the design and craftsmanship, probably because the products is aiming for people who like luxury watches. Here are specs of the product.

ZenWatch features a curved square screen, not following round display trend acclaimed by other smartwatch makers like Moto, LG, Geak Watch, and inWatch. But this design could cause users concerns since round dial plate design might better suits people’s aesthetics for a wrist timepiece.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.