Editor’s Note: This article is written by Monica Chao and edited by Todd Embley at Chinaccelerator, China’s first and foremost technology startup accelerator. Launched in 2010, Chinaccelerator is based in Shanghai and currently running its 6th on Weixin/WeChat by searching CHINA-ACCELERATOR for updated news and events as well as more infographics and articles on entrepreneurship in China. Chinaccelerator is hosting 8*8 event in both Beijing and Shanghai.

What expat entrepreneurs need to know about China before making the leap to launch in the Middle Kingdom

Chinese users are totally different from Western users. Shocking, I know. Mind = blown. The problem is that this is so obvious that most startups with foreign founders tend to gloss over this fact too quickly and don’t take into consideration just how different the users, and thusly the market, can actually be. So no matter how badass you think you are, how driven you are to succeed, you better reign in the optimism and do your homework because China will hand you your ass faster than you can Snapchat a picture of it as a momento of that time you had the world by the balls.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Guest Editor

TechNode Guest Editors represent the best our community has to offer: insight and perspective on how technology is affecting business and culture in China