As cloud service levels tech battlefield, startups are competing with giant companies from the same starting line. (Please click here for Part I of this interview)

SmartBuyGlasses is a B2C e-commerce platform that sells a large range of designer sunglasses, prescription eyewear, contact lenses, optical products and optical services with operations in the U.S., Canada, China, Italy, etc. Starting the business from Australia, SmartBuyGlasses expanded globally with the infrastructure support of Rackspace. It is now available in 15 languages and across more than 30 countries.

While e-commerce sites that sell apparels and other accessories are often haunted by high return rates caused by poor fit, SmartBuyGlasses overcomes the obstacle by adopting a virtual 3D try-on technology. The technology enables customers to try the glasses from their computers, helping the users to see how the glasses look on their faces in real time.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.