[Editor: this article is written by our guest editor Blair Sugarman. Curiously passionate about all things China Digital, Blair’s forages into the Chinese market all started with a single Weibo account in 2010. Now, Blair is an avid tech blogger writing on all areas of China Digital.]

Following Apple’s annual conference last week, the world has been hotly debating how their new box of tricks will impact the way that we will use the new technology to interact not only with each other, but also the retail environment around us. Using the finger print censor and NFC chip incorporated into the new iPhone 6 and iPhone 6 Plus, and with the cooperation of America’s largest banks and retailers, Apple’s new Apple Pay service paves the way for a more convenient and more efficient retail experience by digitizing the entire transaction process from a single electronic wallet.

Despite recent news of Apple’s security issues, general reaction to Apple Pay has been positive. With a large number of already well-established retailers and credit card providers on board, Apple Pay’s future in the USA looks particularly promising. However, in other countries around the world where Apple isn’t necessarily the technological leader, techies aren’t debating how Apple Pay could revolutionize the shopping experience; rather, they’re asking whether or not it will succeed at all.

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TechNode Guest Editors represent the best our community has to offer: insight and perspective on how technology is affecting business and culture in China