Like musicians in the rest of the world, the Chinese have been struggling from unauthorized downloading or, more recently, streaming. In order to monetize their online music services or digital music in general, Chinese digi-music entrepreneurs have tried out advertising, paid downloads, premium subscriptions, among others in the past several years. But we haven’t heard that any Chinese services are profitable with music alone (Some are profitable through other offerings such as gaming) or any musicians make a good living through digital offerings.

Some from music industry have concluded that few users would buy digital music the content. So a number of Chinese musicians or businesses have begun creating other virtual or physical goods for fans to purchase.

However, there are always idealists that want to build an infrastructure for digital music publishing, helping musicians make money from digital sales and hoping to kill distributors in between.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com