Two months ago we reported that WeChat was developing a solution for business. An API for businesses to develop customized accounts has been out. Named Enterprise Account, the new system enables features for employee management and collaboration current WeChat group doesn’t have, including setting up sub-groups for business units, sending bulk messages (audio, video, image, and document files), among others.
Each sub-group can accommodate up to 1000 employees. Multi-media files uploaded by a company will be kept on WeChat servers for three days.
The move isn’t surprising to many. Many Chinese companies including us at TechNode are using WeChat on a daily basis for internal communications.
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