Iweju (Weiju in Chinese) announced that it has secured 8 digits USD series A financing led by Ceyuan– 11 months after its launch in October 2013, which at that time attracted over 7-digit RMB angel investment led by Lei Jun, CEO of Xiaomi and investors in YY Inc. said Jiao yi, the founder of Iweju.

Iweju is similar to that of many current existing SNS platforms in china, e.g. Momo, Inbilin (Bilin in Chinese), however it tries to differentiate itself by being the “second generation of LBS SNS platform interactor” by allowing users to initiate offline activities to attract strangers based on their shared locations.

It provides features like “gifts giving” to give the user experience a more sociable and interactive human touch. To make it more appealing, Iweju even allows users to exchange virtual gifts to real life goodies.

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Scully Wan

Beijing based tech contributor. Follows social media, e-commerce, digital currency, healthcare and life science, economy, fashion and design, and everything that involves inter-cultural phenomena. You...