Living in the world’s most populated country China, you’ll doubtless have experienced the frustrations of standing in line all too often. For modern people in a rush, little can be more frustrating. But now Filipino startup TimeFree Innovations has a go at easing the pain of this problem.

TimeFree Innovations is a software development company that provides virtual queuing solutions to help manage customer flow and create more positive customer experiences. Philip Adrian T. Atilano, founder of the company, was inspired to develop TimeFree, the company’s flagship product, by the terrible queuing experiences he and his friends had suffered. When Atilano was at college in Vietnam, for example, students had to wait in line at the school’s finance office to pay their tuition. Driven crazy by the hours-long waits, Atilano and his friends came up with the idea of a system that informs users when their turn has come.

TimeFree is an SMS-based virtual queuing system. Users first select their target transaction from the kiosk and enter their mobile number. They can then walk away from the queue to do whatever they want, and the system sends an SMS message to the users when their turn is near. In addition to saving the time of individual users, TimeFree also claims to help businesses to increase customer engagement, monitor staff performance and derive proprietary reports and analytics.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.