Editor’s Note: This post is contributed by Thibaud Andre, manager at Daxue China Market Research, a China-based market research firm focusing on China. He met with Thomas Graziani, founder of WalktheChat, to write this article.

These days there seem not to be a week without WeChat making a big innovation or change to its platform. For some time now, you can see the number of views and “likes” (赞) for each article. But can we trust these numbers? Let’s have a look.

WeChat traditional approach to views, likes and follows

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