The China Omnichannel Experience – Try It, Test It, Tailor It

[Editor: this article is by guest editor Blair Sugarman. Highly passionate about Chinese technology, Blair’s foray into China tech all started with a single Weibo account in 2010. Now Blair is an avid tech blogger writing on all areas of China digital.]

A post on the Shanghaiist website this week of a collection of images similar to the one at the top of this article claimed to portray the difference between Chinese and Western tourists in the departure lounge of Bangkok airport. The Chinese tourists were all glued to their mobile devices whilst their Western counterparts read or chatted to each other.

Whilst this particular case may be purely anecdotal, data from studies such as ‘Connected Shopper’ by Geometry Global provide a deeper insight into how and when usage of mobile devices differs between East and West.

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