Yu Xiang Fei, a highly experienced UI designer previously working at Douban, has teamed up with two other former Douban designers to form a nine-man team to launch a new media platform aimed at curating content – Mono.

The Beijing-born Yu is a graduate of the University of the Arts London with a Masters in Graphic Design. During this period, he taught himself computer programming. Upon his return to China, he worked for two years in Shanghai on UI and front-end developments projects. His career then took him to Douban where in his capacity as product designer, he released Douban Yuedu (豆瓣阅读), Douban Guangbo (豆瓣广播), Douban Banshuo (豆瓣说), Douban Biji (豆瓣笔记) and other products. However, the repetitive work lifestyle caught up with Yu and he left Douban.

As someone who is passionate about magazines and counts Ming Ri Feng Shang (明日风尚) and other lifestyle and design magazines like Monocle as his favourites, it is not a surprise that Yu would find his next career move there.

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