Cheetah Mobile (NYSE:CMCM), a Chinese internet company that has been actively expanding overseas, saw 24% of total revenues from mobile and 10% from overseas in the third quarter of 2014.

Mobile revenues grew 628% year-on-year. The revenue growth from overseas markets was driven by mobile advertising. Cheetah acquired HongKong Zoom Interactive, a mobile advertising business, in June this year to improve mobile advertising performance. Currently the revenue contribution from HongKong Zoom Interactive is small, according to the management.

The company is building its overseas user base through three free Android utility apps, Clean Master, Battery Doctor and CM Security. Fu Sheng, Cheetah Mobile CEO, said they saw the demand for these utility apps “was strong and even perhaps stronger than most people originally expected” at the latest earnings conference call. Baidu and Qihoo are direct competitors in this category. All three have the same strategy: building a large user base through free utility apps and then to monetize it through advertising and revenue shares from third-party content or service providers.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com