Yuquan, a two-man band comprising Chen Yufan and Hu Haiquan, are one of the most popular pop music performers in China. They are famous not only for the hits they’ve written, but also their sharp business sense.

They have launched a new album and a mobile app today. While last year ‘s album release was on USB disk, this time there’s no physical container for the music. Instead, the album is pre-loaded on VOW, a Chinese music streaming headphone, and is also available for free streaming on Tencent’s QQ Music platform. The customized VOW headphones are a third more expensive than the standard set; these, and other products from stickers to concert tickets, are sold on the mobile app’s shopping channel.

Yuquan’s annual concert will live-streamed on LeTV’s video site in December, LeTV having held the first paid online concert for another Chinese musician earlier this year. Yuquan said theirs would have more online interactive activities before and during the show. Tickets will be sold at a discount through an e-ticketing app backed by Hu Haiquan, who is also a well-known tech investor.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com