WeChat users now can see brick-and-mortar stores as well as other users when they click “People Nearby” on the Discover tab. Stores that have signed up to the WeChat mobile shop program launched six months ago and were verified will be shown at the top of the list (see below).

The glasses store’s WeChat storefront displays the address, the phone number and other information, coupons or deals available that users can add to WeChat Card Pack, and the iOS Passbook-like digital card holder WeChat launched two months ago.

Editing by Mike Cormack (@bucketoftongues)

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com