Alibaba’s e-commerce marketplace Taobao has released a new customer loyalty feature to engage Chinese online shoppers.

In cooperation with China’s three major telecom operators, the new Data Traffic Purse service (our translation) allows merchants on Taobao, Tmall or affiliated platforms to gift small sums of mobile data to their customers. 

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.