Ganji.com, one of the largest classified ads sites in China, has launched a used car trading platform named Ganji Haoche (“Ganji Good Car”) to deepen its foray into the O2O (online-to-offline) industry. The company plans to invest US$100 million into this project, mainly in marketing and exploration of business partners.

Yang Haoyong, Ganji’s CEO, explained that the service adopts a C2C rather than the B2C model commonly used by domestic second-hand car trading platforms. He added that this model will directly link car sellers and buyers, thus cutting unnecessary costs from middle-men and used car dealers.

The company claimed that car sellers on the platform will receive around 8-10% higher than current market prices, while buyers will pay 5-7% less. It also promised to refund buyers within 14 days if they are not satisfied with a car.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.