Tuliu: Leveraging China’s Rural Land Reform

It’s only in recent times that Chinese peasants have been allowed to mortgage, lease or sell their rights to agricultural land or land occupied by their homes. Taking advantage of the easing of these restrictions, Tuliu.com (“land transfer” in Chinese), providing information and web & mobile applications for trading or leasing rural land, is one of the first of its kind in mainland China.

As with other real estate websites, on Tuliu land rights holders as well as agents and brokers can post listings. Buyers can search for land by city or category, or submit their requests. But when it comes to trading, Chinese peasants must still depend on agencies like Tuliu, as the new rural land transfer policies initiated by the Chinese authorities are complicated.

The site also provides real-time analytics reports about the market and other related services such as legal consulting.

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