Chinese smartphone maker Meizu released today NOBLUE, a sub-brand focusing on the rising budget smartphone market. At the same time, the company also took the wraps off NOBLUE Note, the first smartphone under this brand.

Meizu’s low-cost handset clones the iPhone 5C’s steel-reinforced and machined poly carbonate and glossy finish, and also is offered in rainbow colors.

The gadget is offered in 16G and 32G versions, which retail at RMB999 (US$160) and RMB1,199, respectively. It is open for pre-order on Meizu’s official website, JD and Q-zone now, and will be shipped on December 30.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.