Chinese smartphone maker Meizu released today NOBLUE, a sub-brand focusing on the rising budget smartphone market. At the same time, the company also took the wraps off NOBLUE Note, the first smartphone under this brand.
Meizu’s low-cost handset clones the iPhone 5C’s steel-reinforced and machined poly carbonate and glossy finish, and also is offered in rainbow colors.
The gadget is offered in 16G and 32G versions, which retail at RMB999 (US$160) and RMB1,199, respectively. It is open for pre-order on Meizu’s official website, JD and Q-zone now, and will be shipped on December 30.
The NOBLUE Note’s specs include:
- OS: Android 4.4.4+ Flyme
- Weight: 145g
- Colors: White, Blue, Yellow, Green, Pink
- Dimensions: 150.7×75.2×8.9mm
- Display: 5.5-inch display, 1920×1080-pixel resolution
- Protection: Corning Gorilla Glass 3
- CPU: MediaTek MT6752 octa-core processor
- GPU: Mali T760 MP2/600MHz
- Rear Camera: 13 megapixel
- Front Camera: OV5670, 5 megapixel
- 4G Network: China Mobile TD-LTE, China Unicom TD/FDD-LTE
- Bluetooth: 4.0
- WLAN: Wi-Fi 802.11 n/g/b/a
- Internal memory: 16GB/32GB
- Battery: 3140mAh
It was no secret that Meizu planned to launch a sub-brand targeting a younger user base, such as high school students and undergraduates, given that parent brand Meizu’s current users are mostly young people in their 30s. NOBLUE is positioned as a smartphone brand for youth with the slogan of “Quality For Young”.
image credit: Meizu
Editing by Mike Cormack (@bucketoftongues)