Online and outbound travel are two major driving forces in China’s tourist industry as the country’s newly-wealthy middle class and younger generations gain the financial power to explore the world.

Aoliday, a Chengdu-based outbound travel platform, is working at the intersection of these two trends announced today that it has received US$1.5 million in seed financing from Gobi Partners. The investment will be used to enhance current tour operations and expanding on its travel destinations.

The company is dedicated to providing outbound independent travel products, packages and services to Chinese-speaking travelers. Through its website and mobile app, Aoliday currently offers over 3,000 independent tour packages, spanning popular destinations in Australia, Fiji, New Zealand, southeast Asia, and United States.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.