1 min read
WeChat Reaches 1.1B Registered Accounts, with 440M Regular Users
The number of registered WeChat accounts has reached 1.12 billion, with 440 million monthly active users, the company disclosed yesterday. About half of the users are aged 20 to 29. The 30-39 age group is the second largest.
WeChat has more than 20 language versions, covering users in more than 200 countries and regions. It claims to be the #1 social app in more than 70 countries and regions.
Public Accounts, used by businesses, organizations or individuals to interact and engage with their WeChat subscribers, now number 8.5 million, with 25,000 being added daily.
WeChat also unveiled yesterday an advertising system for Moments, the content sharing platform within it.
An average day sees more than 3 billion webpages shared on Moments. Some 76.4% users check Moments regularly to share or consume content shared by their contacts. Interestingly, this is higher than the percentage of users (67%) who use WeChat for messaging.
Editing by Mike Cormack (@bucketoftongues)