As you walk into a store, a cookie-shaped tracking beacon notes that you just entered. A connected phone app, then welcomes you and suggests current special offers with a map of the store’s layout and product coupons – all made possible by RECO Beacon.

Founded in April 2012, Korean-based IT company Perples has developed RECO Beacon, a device using Bluetooth to interact with supported hardware. RECO Beacon is a certified iBeacon, a small wireless device that allows proximity sensing, enabling store owners to communicate with customers based on their geographic location within the store.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com