Social curation media platform PikiCast selects the best media content and broadcasts it on social media networks via curation. PikiCast’s contents are mobile optimized with a simple, intuitive user interface, while features like categorization and personalized cards allow users to customize content.

PikiCast’s mobile app was released on January 2014 and has had an outstanding performance during the year. By offering curated content that appeals digital media consumers, its pageviews already exceed that of Chosun Daily News, one of the major newspapers in Korea. The app has had over 3.4 million downloads in Korea alone, with weekly active users averaging 35-40% of total downloads. Based on its user numbers, the company monetizes mainly from advertisements. There are even some brands which requests indirect ads on the platform, through posts related to a newly released movie or showing images of an beautiful actress with a product logo.

The app has a high retention rate and loyalty from its users, with its Daily Active Users (DAU) at 1 million, which indicates that about one third of its users use it every day. A renowned Korean rapper, Tablo from EpikHigh, became a fan of the app and even requested the company’s editors to interview him. Following this, some Korean celebrities had done interviews with the editors to have acquire unique coverage of their recent activities.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com