Still remember that summer when everyone was dunking buckets of ice water over themselves to raise funds for people with Lou Gehrig’s Disease? The ALS Ice Bucket Campaign engaged more than 400 million people in the cause, raising over US$100 million for the ALS Association to help their patients. The projects demonstrated the power of social media as an effective marketing tool.

Kliptap is a Hong Kong/Shanghai-based video platform for individuals to raise money for social causes and call friends to take action. The site aimsto do so by triggering a chain reaction of video responses to elicit donations and raise awareness.

Most traditional offline fundraising projects have to spend as much as 50 percent of their funds on marketing and admin. Kliptap wants to create a crowdfunding platform to globalize your campaign while minimizing costs, said company co-founder and CEO Connie Leong. The site will receive a five percent platform fee on all transactions on its platform.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.