Valentine’s day is almost upon us, where lovers offer chocolates to symbolise their commitment. Private couple’s app Between, however, might be a better relationship aide than temporary sweetness. Between is a Korean mobile app for couples to create, share and curate all their special moments. Last December, the app’s maker VCNC (Value Creators & Company) revealed that it had hit a major milestone by reaching 10 million downloads globally, of which 50% came from overseas, mainly Japan, Taiwan and Southeast Asia. Japan’s mobile service leader DeNA made a strategic investment in the company to support its million Japanese users, followed by a Series C round of US$4 million from Global Brain Corporation and 500 Startups in May 2014. VCNC is one of the hottest Korean startups gaining global attention, as we outlined in ‘Five Key Facts To Know about Korea’s Startup Ecosystem‘.

“We position the app as a ‘digital couple ring’, as a symbol of commitment. Usually our female users ask their partners to download the app, which has helped us find out which target to focus on,” VCNC CEO Jake Park said.

Based on its global user base, the company derives valuable insights from how couples behave. “Going out with somebody means building two aspects in your relationship: communication (through a messenger) and memories (photos).” Park noted cultural differences between the nationalities: Korean couples spend the most time messaging while Japanese couples have the highest photo sharing rate.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com