Xiaomi, the Chinese smart device and internet service developer, today announced that the activated accounts of MIUI, the custom Android system developed by the company, have passed 100 million.

Launched on August 16th 2010, MIUI is preloaded in connected Xiaomi devices and compatible with more than 100 Android phone models. Since more than 87 million Xiaomi phones have been shipped, MIUI users on other Android phone brands number just 13 million. MIUI now supports 31 languages across 112 countries, according to the company.

MIUI was launched before even the first Xiaomi phone. Xiaomi management have never been secretive about their business plan that, besides hardware, they viewed MIUI as an important revenue source.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com