Silicon Valley Acquired 5Rocks Helps Gaming Companies Maximize User Value

For game companies, it’s important to enthrall users with eye catching designs, but it’s also essential to rationally measure the game’s performance through various analytic tools. The Seoul-based company 5Rocks enables mobile game developers to maximize the life-time value (LTV) of their users through analytics and a marketing automation platform. 

Upon opening a closed beta service in June 2013, 5Rocks’ world’s mobile analysis technology was swiftly recognized by Japan’s Global Brain and gained 2.55 billion won (US$2.33 million) of investment early on. After that, following a year of open service, 5Rocks expanded its market share, gaining customers in 700 major mobile game companies in Korea and Japan. Silicon Valley company Tapjoy, a leading mobile ad-tech and monetization platform, then reported it had acquired 5Rocks last August. 

5Rocks’ secret weapons to increase user LTV

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