For game companies, it’s important to enthrall users with eye catching designs, but it’s also essential to rationally measure the game’s performance through various analytic tools. The Seoul-based company 5Rocks enables mobile game developers to maximize the life-time value (LTV) of their users through analytics and a marketing automation platform. 

Upon opening a closed beta service in June 2013, 5Rocks’ world’s mobile analysis technology was swiftly recognized by Japan’s Global Brain and gained 2.55 billion won (US$2.33 million) of investment early on. After that, following a year of open service, 5Rocks expanded its market share, gaining customers in 700 major mobile game companies in Korea and Japan. Silicon Valley company Tapjoy, a leading mobile ad-tech and monetization platform, then reported it had acquired 5Rocks last August. 

5Rocks’ secret weapons to increase user LTV

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com